The Story Behind KitMaii
KitMaii (pronounced Kit-my) translates to 'think new' or 'new way of thinking’ in the Thai language.
Our family lived in Asia for many years where we saw a lot of plastic!
Living in a developing country we expected to see a lot of plastic, disposable single use items and packaging waste and we certainly did! We also observed however that when campaigns were launched to clean up the environment, the people were keen to get behind these projects and work hard to make improvements quickly.
The resistance by some people to BYO Shopping Bags was surprising
On returning to Australia we were surprised at the situation here. The resistance by some people to BYO shopping bags to supermarkets was incredible - many other countries banned single use plastic bags years ago and people just became creative!
Are you aware it can take 10 to 1,000 years to break down plastic bags or 450 years to break down plastic bottles? Once that happens the problem isn’t solved. The plastic breaks down into tiny pieces which can get into our soil and waterways and cause problems for crops, farm animals, wildlife, fish, sea creatures and eventually us. So it really is best to try to avoid them in the first place.
Did you know a large percentage of our recycling goes to landfill?
We were shocked to learn how much recycling actually goes to landfill and that Australia was sending a lot of its waste offshore rather than dealing with it here. Not only can it be recycled as other commodities, it creates approximately 9 jobs for every 10,000 tonnes of waste utilised. Australia has been a world leader in recycling projects for items such as newspapers, but for a developed country there are definitely some areas we have some catching up to do.
Recycling actually makes people feel really good. They really like to get involved and feel they are making a contribution and are very disappointed to learn what they think is happening isn’t actually the case.
We knew it was time to focus on doing our bit!
Our kids were educating us about reusable straws, drinking from repurposed jars, avoiding plastic bags, op shop shopping and reusing what we already have, so KitMaii was born in an attempt to focus on using less single use items and encouraging a mindset of reduce, reuse, recycle and up-cycle.
Little changes can make a big difference
Our online store features reasonably priced, reusable, ethically produced items for home, shopping and living. We stock our own products and items from other small Australian brands who are also trying to make a difference.
We care about the environment and this also goes for our packaging materials. We avoid using plastics and we create as little waste as possible. We use 100% compostable mailers, acid-free and FSC certified tissue paper, recycled cardboard boxes and materials and don't use tape in your wrapping, so you can reuse the packaging again.
The future is in our hands
We truly believe the real problem of plastic waste starts where it is created and the producers should be responsible for its use and lifecycle. However, it is going to take a long time for legislation to be passed for this to take effect, so in the meantime, what we do in our own lives can have a significant impact. We know the way we shop, the choices we make in our daily lives, our own environment, our homes and workplaces can make a difference. If we actually make an effort to change our habits and create less waste there will be less to dispose of.
We hope you will join us in being more mindful of what we are doing and help to improve our environment and the world we are leaving for our children and the generations to come. Please give us your feedback, your ideas and follow us on Social Media. The little changes we all make can make a big difference.
The future is in our hands.
Gina Galvin 🌱💚